It's school holidays and tourism operators are smiling as the Shire's coastal villages become flush with tourists as well as glorious spring blooms.
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In Nambucca Heads, Reflections Holiday Park's manager Cvijeta Littlebury said there were lots of bookings and visitors were coming from near and far in NSW.
"We've got people from Sydney and Glen Innes but also Port Macquarie and Kempsey," Cvijeta said.
"Christmas was good but this is excellent ... people are coming to discover our beautiful coast here."
Eliza Brown from the Foreshore Caravan Park said they were the busiest they had been for months.
"There were a couple of busy weeks in May and then it dropped off again," she said.
"It's been picking up over the last week. Quite a few of the visitors are locals from Coffs Harbour and even Bowraville, just wanting to get out from their own four walls and look at a different view.
"And the view here really is a million dollars - we are right on the river, it's quiet and sites are well-isolated making it very COVID safe."
Bookings at the Jabiru Motel, just south of Nambucca Heads are also on the rise.
Owner Helena Smith said she was fully booked for this long weekend and bookings were looking good for the rest of October and also into next year.
"The demand fluctuates, people stay here enroute to Byron Bay but others come and rest for a while.
"There are visitors from Tamworth and Dubbo, who are staying longer, people are really taking on the message to travel locally. It is a really good sign and when they get here they see how beautiful it is and they want to come back."
She said adjustments had been made to ensure the motel was COVID-safe including the removal of brochures and other reading material from rooms.
"This country has done a wonderful job of keeping the virus under control - people are very self-aware about social distancing and the need to isolation."
Down at Scotts Head Reflections Holiday Park manager Nathan Evelyn said the park was busy all the way through to November.
"Ever since we reopened in June numbers have been increasing," Nathan said.
"There are a lot of first time visitors to the area, which is fantastic and a good sign that things are looking up for a tourism recovery."