How hackneyed stereotypes and digital fixation are giving advertisers tunnel vision

By Grant Blackley
June 29 2018 - 7:00pm
How stereotypes are causing tunnel vision
How stereotypes are causing tunnel vision

I wonder if for many advertising professionals, particularly those in major city centres, the term “regional Australia” conjures up images of farmers and real-life Daisy Dukes, sheep dogs afoot and flannelette aplenty.

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