But it did on Saturday, in the Sydney Morning Herald, as the editor reflected on the push by some Blacktown residents for a change in their suburb's name, due to the “derogatory implications” of the use of the word ‘black’.

Under the headline “Does your hometown name need a makeover?”, the author listed other place names potentially ripe for change.

Urunga was on the list with the suggested technically-savvy alternative, Utxteda.

Other inclusions were Guyra - Blokera, Kingswood - Cruze, Greenacre - Greenhectare, Plumpton - Naturalcurvyton.

The Guardian would love to hear your suggestions for other towns in our region (email christian.knight@fairfaxmedia.com.au).